MS.G

These branding projects were created to develop my skills in designing cohesive and impactful visual identities. By exploring typography, color, and composition, each project allowed me to experiment with styles that reflect a brand’s essence. From logos to packaging, my focus was
on creating meaningful connections with audiences while delivering visually engaging and consistent designs.

— MS.G

The branding for Cafe Liceu presents a modern and elegant style with a casual, welcoming charm.

The color palette — black, red, and beige — creates a balanced contrast that feels both sophisticated and approachable. The logo, featuring clean typography and a chef’s hat silhouette, conveys simplicity and refinement while maintaining a friendly tone.

This visual identity extends seamlessly across menus, signage, and packaging, showcasing consistency and attention to detail. The bold use of red adds warmth and vibrancy, while the black background highlights professionalism and quality.

Together, these elements reflect a coffee place that combines casual dining with a premium atmosphere, focusing on great food, good music, and a memorable customer experience.